Sports Strategy Archives - Cassandra Toroian Official Blog

Professional coach and sports analysts reviewing real-time player tracking data, tactical video, and workload metrics on large screens in a modern performance room.

From Gut Instinct to Real-Time Analytics: How Coaching Is Changing

by Cassandra Toroian
May 4, 2026May 4, 2026

So gut instinct used to run the room. I’m Cassandra Toroian, and I’ve spent 25 years in technology and entrepreneurship, so when I look at coaching right now, I don’t see instinct disappearing – I…

A professional sports environment showing coaches and analysts reviewing performance data dashboards while athletes train with wearable technology in the background

What the Sports Industry Gets Wrong About Innovation

by Cassandra Toroian
April 20, 2026April 20, 2026

The sports industry keeps talking about innovation like it’s this constant forward motion – new tools, new AI, new systems being rolled out every season… But when I step back and actually look at what’s changing…